Framing something in the context of love is akin to positive framing. Love is something we all want to have from our parents, friends, and family. You can use love to frame your message positively. For example: “Unlock a new level of passion in your love life.” It’s a pretty good deal and they stand to gain something

You can also frame it negatively like this: “Don’t let your love life suffer anymore….” they both deal with love – a viseral emotion – but the outcome will still be different depending on on the way you frame the overall message.

Remember, you can make anything take on any meaning. You just need to put it in the right context.

Im happy you found it useful

Hey Jelena, I’m glad you found it useful. That’s always the goal right?

Hey Jelena, I’m glad you found it useful. That’s always the goal right? Once you consciously use framing you’ll notice how powerful perspective can be.

You’re welcome Kenny, in most marketing we see fear used a little too often. It’s not necessary because the framing effect shows us it’s about more than that.

Thanks for reading