Hello Igor, thanks for taking the time to read through it. I agree, segmentation isn’t the easiest strategy in the world but it’s incredibly effective when you put in the time and energy. For anyone that’s trying to implement it, I always suggest you start with baby steps and test out with portions of your audience first as opposed to rolling sweeping changes out at once.

thanks for the insanely great and in depth guide on the subject. Segmentation can be time and resource consuming but it does pay off in the long run. As the market becomes more and more competitive, the old practices of mass appeal give way to specific targeting. Thus lead nurturing has become an industry field in and of itself.

Have a nice day and thank you once again for the great article Daniel